Arcadia’s Topshop has confirmed that it is “in talks” to become the
exclusive UK stockist for the Kendall & Kylie collection, designed by the
two youngest sisters of reality TV star Kim Kardashian, Kendall and Kylie
Jenner.
Currently the collection is carried by PacSun in America and Topshop is
hoping that it can strike a deal to make the line available in its stores
for high summer, rather than enlisting the sisters to create a collection
specifically for Topshop, as some newspapers reported last week.
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The Jenner sisters already have a number of collaborations under their
belt for American brands PacSun and Madden Girl, neither of which are
available in the UK, and this extension of their brand will no doubt
increase their popularity here in the UK.
The Kendall & Kylie collection embodies the style of the Jenner sisters
and features dresses, crop tops, jumpsuits, knitwear, shorts, tops and
denim.
The move by Topshop to add the Jenner collection to its portfolio of
brands echoes that of Dorothy Perkins that is also part of the Arcadia
family, which previously stocked the Kardashian Kollection, the line
designed by Kylie and Kendall’s three elder half-sisters, Kim, Khloe and
Kourtney.