Pop goes Hindutva, with saffron-clad folks storming out to slogans of ‘Jai Shri Ram’ and ‘Har Har Mahadev’ against the supposedly insidious designs of the ‘topiwala’ enemy. A new breed of performers is taking over the internet with music videos that are a striking mix of Hindutva ideology and self-styled ‘nationalism’.
The script is simple: Hindus will awaken to build the Ram temple in Ayodhya, defeat Pakistan and China to hoist saffron flags and the tricolour in every home, ushering in true Ram Rajya. The lyrics are blunt—Tel laga ke Dabur ka, naam mita do Babur ka or more muscular like Yudh ka bigul bajana hai, gau mata ke hatyaron ko, mitti mein milana hai and are supplemented by visuals of deities like Shiva and Ram, rolling tanks and bomb-dropping jets, images of terrorist Hafiz Saeed, former Pakistan PM Nawaz Sharif and Chinese president Xi Jinping.
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