Now that the buying seasons are getting shorter and an impossible schedule of trade fairs are offering new fashion brands and accessories across the globe, it is little wonder that Pitti Uomo, once the most revered of the menswear shows, was devoid of British buyers and press this year.
Barcelona and Berlin ‘Bread & Butter’ seem to have lured UK buyers as the shows are more contemporary and edgy. Florence would need a change in fashion direction to offer “cleaner” and more luxurious product to tempt our stores. Noticeable was the high concentration of Dutch and German buyers. Whilst 60 UK brands showed at the exhibition, many were expecting to see more UK stores. Highlight of the week was Martin Margiela’s show and the re-freshed Missoni Sport AW06 menswear collection.
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