Dubai: Hala, a partnership between Dubai’s Roads and Transport Authority (RTA) and Careem that enables customers to book a Dubai taxi on the Careem app, on Monday logged its millionth trip booked through the e-hailing service.
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Clemence Dutertre, CEO of Hala, said: “This is indeed a key moment for us. It reflects the incredibly positive reception our service has had in Dubai, being embraced by riders as a booking method they have been waiting for, and have now made Hala their first choice.”
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She added: “ Naturally, we are overwhelmed by the response, and would like to thank our customers and captains for their continuous support and trust. This is just the beginning of our journey.”
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Hala has been ramping up its fleet to reach over 5,500 Dubai taxis available on the Careem app by mid-September, and trained over 10,000 captains to manage e-hailing requests from customers.
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Hala enables residents and visitors of Dubai to locate the closest Dubai Taxi on demand, see a fare estimate and time of arrival before booking their ride. They can also connect their credit card for payment via the Careem app. It provides all customers who book a Dubai Taxi on the Careem app the full Careem app benefits, including Careem loyalty programme rewards.
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