Los Angeles: Retro sci-fi series “Stranger Things” has broken Netflix viewing records with the global launch of its third season, the streaming giant said in a rare tweet publishing viewing data.
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The nostalgic 1980s show about a gang of suburban adolescents battling supernatural monsters had been watched by 40.7 million accounts since Thursday, it said.
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That figure for season three was “more than any other film or series in its first four days,” the company said late Monday.
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“And 18.2 million have already finished the entire season,” it added.
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Netflix is the market leader in global television and film streaming, with over 140 million paying accounts worldwide.
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It occasionally publishes viewing figures for certain shows, but closely guards the vast majority of its data.
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The platform is under increasing pressure from a cluster of deep-pocketed rivals including Amazon, Disney and Apple.
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Comcast’s NBCUniversal and WarnerMedia’s HBO Max are also set to launch, depriving Netflix of popular shows “The Office” and “Friends” respectively.
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By comparison, Netflix in December said over 45 million accounts had streamed the Sandra Bullock film “Bird Box” a week after its launch.
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With no independent verification or details on the criteria for measuring a full “viewing” available, some analysts expressed skepticism over the statistic.
